James has been involved with Martial Arts and the Fitness industry for over 30 years, coaching both amateur and professional athletes and  teams from sports including: Rugby, Tennis, Basketball, MMA, Strongman Competitors, Boxing and Much More.

James Continues to deliver lectures and Workshops on Nutrition-Health and fitness, whilst Mentoring Young People and Adults on Positive change and Personal Development – Combined with extensive work within Schools ,Collages and learning services to promote the positive benefits of exercise, nutrition , supplements with a focus on personal responsibility for positive change.

James began to study various coaching methods and ideologies whilst serving as a Qualified Physical Training Instructor with the 6th Battalion Royal Regiment of Fusiliers.

These included Strength and Conditioning techniques, Body building, Resistance based weight training, Gym Conditioning, Track conditioning, and the intense study and application of nutrition and sport supplementation for maximum effectiveness.

James has been sponsored and endorsed by a number of Sports Nutrition companies and Fight wear Clothing brands– In 2005 along with business partner Scott Watling they bought and ran a successful Nutrition Company which also included the marketing ,formulation and branding design for this wide and effective product range.

As part of the growth of ‘Sport Sense Nutrition’ they also teamed up with a number of ‘Bricks and Mortar’ stores in and around Scotland combined with a successful and expansive website.

Having had a most successful professional fighting career including many title victories across the globe and running his own supplement brand and Endorsements along with 1:1 coaching from Novice beginners to professional athletes, he truly lives the mantra of ‘Hard work and Dedication’

James began his 30 years Martial Arts study with Muay Thai boxing, whilst studying these disciplines: Shotokan and Wado Ryu Karate , Praying Mantis and Wing Chun Kung Fu, Full Contact and Chinese Kickboxing, Judo , Gracie Barra Jujitsu , along with Amateur and Professional Boxing.